Citigroup gets green cred
More data to support that going green is not only good for a firm’s expenses, it’s also a great way to gain [green] credibility from your customers.
I recently switched to paperless statements on my citigroup credit card (I know I should have done this months ago), and this is the message Citigroup sent back to me after I made the change:
XXXX-XXXX-XXXX-5897
Thanks for going paperless. Citi will plant a tree on your behalf.
That is how you get your customers to love you and be environmentally friendly at the same time. I essentially get zero bills through the mail now – its simplified my life and it feels good to do something for the planet.
This is a no brainer. Why aren’t all firms doing this?
Case in point – I get large amounts of paper from hotel and airline frequent stayer/flier programs. Typically they also email me the same information! Duh. Send the email, stop the paper.
Now if only Citigroup can do something about boosting their stock price…
